With 93% of marketers saying interactive content plays a significant role in educating potential customers, it’s clear that interactive content is king. Nowadays, consumers expect meaningful interactions with the brands they buy from. This article will discuss the benefits of interactive content in your marketing strategy.
What exactly Is Interactive Content?
Calculators, quizzes, interactive infographics, white papers, and videos are all examples of interactive material that enable consumers to participate in the learning process.
Advantages of Using Interactive Materials
It’s a question any decent marketer needs to be answered: Is interactive content worth all the fuss? The quick response is yes. Here are three solid facts about why you should employ interactive content in your marketing strategy:
- Increase Participation Rates
- Grasp More Data
- Enhance brand loyalty
Boost your inbound marketing with these seven content types
1. Interactive Infographics
Before 2017, infographics were typically regarded as the most shareable content. However, nowadays, it’s not enough to simply publish an infographic; competition is fierce, and almost everyone is making them.
Instead, you have to involve people by integrating interactive content in your infographics. Creating interactive infographics will involve more time and work. Still, the payoff is valuable, as you’ll have captivating content pieces that draw more attention and produce more social shares. Leveraging Membership in DGFT as a social proof badge in your inbound marketing can attract export-focused businesses seeking reliable partners.
2. Interactive Video
Wyzowl reports that the percentage of marketers using video as a promotional strategy has increased to 85% from 61% in the past four years. So how about interactive video content?
To that end, video is one of the most accessible forms of interactive content for promotional purposes because of the immersive nature of the medium. Draft persuasive content attracting qualified leads, not chasing them – write an SAT essay showcasing inbound marketing’s power for student engagement. Marketers now have more leeway to be imaginative when communicating their brands to consumers, and users are more likely to respond to video content than static images or text.
According to Wyzowl’s survey, the percentage of video marketers aiming to use interactive video in their marketing strategies in 2020 has increased from 20% in 2018 to 21%.
3. Surveys and opinion polls
Polls and surveys are the most famous examples of interactive material, especially on social media. You may set them up in no time and tailor them to collect specific data from your target demographic, such as:
- Consumer comments on your content, products, services, or customer service
- The demographic information about your target market includes names, addresses, geographic coordinates, interests, etc.
- Buying preferences, like industries, favorite brands, item categories, or pricing
On a website, polls are often positioned on the lower half of the screen and are highly subtle, involving minimal interaction so they can be quickly closed. Surveys are more complicated and involve increased interaction.
As one of the earliest interactive content formats, polls and surveys have endured the test of time because people regard them as hidden, intriguing, and entertaining to complete. The challenge here is not to ask too much since you may discourage folks and end up receiving nothing.
4. Calculators
Interactive calculators are developed to handle specific problems and deliver rapid results — giving consumers instant delight. The significance of this design makes this form of interactive content great for lead generation, as it may provide quick wins for customers in the intermediate stage of the buyer’s journey.
If a consumer is assessing their choices, an interactive calculator might offer the knowledge about ROI or benefits they need to decide to purchase.
Interactive calculators are great since they require little input from the user. Yet, in return, they offer pure facts and zero junk, offering users exact results on which to base their decision-making.
5. Assessments
In an assessment, the user responds to a series of questions about a given topic in exchange for expert commentary on that issue. It’s an analytical form of collecting great feedback.
Assessments allow developers to obtain much information about the consumer by its design. It’s a win-win situation because assessments are the most well-liked type of interactive material, regardless of where the prospective user is in the buying process.
6. White Papers and Interactive E-Books
Next, we have white papers and e-books, two forms of interactive material that aren’t as well-known as infographics or viral videos.
E-books and white papers pack a plethora of information into a compact, minimalist style. But that’s precisely the issue because today’s consumers expect everything to be simple and delivered instantly. Is this the end of these massive, text-heavy content marketing articles? Perhaps not yet.
According to the Content Marketing Institute, white papers are one of the top three channels used by B2B marketers for generating leads and closing sales. In addition, 76 percent of purchasers said they would provide contact details in exchange for a white paper.
Making e-books and white papers interactive is a great way to make these foundational pieces of knowledge more interesting, enjoyable, and shared.
7. Interactive Emails
You may be surprised to learn that email is included in a post highlighting the top interactive content formats. The value of an email is that it permits you to have private, one-on-one interactions with people rather than mass-disseminating information to a large audience.
This intimate design provides email an edge, especially in the fast-expanding digital landscape. Why? We can add interactivity to electronic mail. Attract quality leads by showcasing your expertise in cutting-edge software testing trends like AI-powered automation and shift-left testing in your Inbound Marketing content. You may include interactive components in your email to promote improved open rates and engagement, such as incorporating videos, quizzes, graphs, games, and more.
Conclusion
So, there you have the seven best sorts of interactive content for your current marketing plan. There is still a role for text-based material like emails, e-books, white papers, and good old-fashioned blog posts. When it comes to staying unique over the competition, many SEO content writing services have figured out the undeniable truth that people want to engage with companies, aiming to deliver more interactive content and immersive experiences.
